Attribution, conversion & server-side tracking specialist
I design, repair, and scale attribution and conversion tracking across websites, ad platforms, product analytics, CRMs, and data warehouses.
Technology coverage
GA4
Shopify
WooCommerce
WordPress
Magento
Wix
Showit
Shopware
Framer
React
Webflow
Squarespace
HubSpot
Salesforce
GoHighLevel
Zapier
OneTrust
Cookiebot
Google Cloud
Addingwell
TAGGRS
Google Tag Manager
BigQuery
Google Ads
Meta
TikTok
LinkedIn
Snapchat
Reddit
Quora
Pinterest
Microsoft Ads
X Ads
Mixpanel
Amplitude
Piwik PRO
Matomo
Stape
Ketch
Partner credentials
Stape.ioServer-side GTM hosting, custom loaders, webhooks, Conversion APIs, first-party data, and attribution recovery.
TAGGRSServer-side container deployment, tagging, enrichment, ecommerce signals, and ad-platform integrations.
AddingwellManaged server-side tagging, monitoring, first-party collection, and Conversion API delivery.
Google CloudCloud infrastructure, BigQuery pipelines, server containers, APIs, and dependable data delivery.
Certifications
Credential ID 15115181-jEEhkZvcl
View credential
Everything I track
From one broken conversion to a complete measurement architecture, I make the data flow clean, explainable, and useful.
Measurement foundation
Clean event architecture, dependable reporting, and implementation built for the decisions your team needs to make.
Durable conversion signals
First-party collection, resilient attribution, and deduplicated conversions across every platform where you spend.
Behavior and growth
A practical product analytics foundation for funnels, retention, activation, experimentation, and better product decisions.
Consent-aware measurement
CMP integrations and Consent Mode configurations aligned with user choices and measurement goals.
Close the attribution loop
Connect leads, qualified opportunities, calls, bookings, and closed deals to the campaigns that created them.
How I work
Every engagement is transparent, testable, and documented, so your team understands what changed and why.
Map the stack, reproduce the problem, inspect the implementation, and find where data starts to break.
Create a prioritized plan covering architecture, naming, consent, identity, and validation.
Build data layers, tags, APIs, server flows, integrations, dashboards, and documentation.
Test payloads, platform receipt, deduplication, consent behavior, and reporting outcomes.
Support releases, platform changes, data-quality checks, and new tracking requests.
Selected project types
A Shopify store selling climbing and highline gear needed complete Meta tracking - browser-only pixel was losing conversions and sending thin data. I implemented the full funnel server-side via GTM on Stape: PageView, ViewContent, AddToCart, InitiateCheckout, AddPaymentInfo, and Purchase, using a Shopify custom web pixel to capture checkout events. Every event dual-fires from browser Pixel + Conversions API with shared event IDs - deduplication verified in Events Manager. Purchase carries order ID, product contents, quantity, and value, plus hashed user data for strong match quality
A GoHighLevel-based coaching funnel needed reliable Meta tracking for its two key conversions: Lead and Schedule (booked call). GHL's native pixel wasn't enough - no server backup, weak match quality. I built custom dataLayer events for GHL form submits and bookings, then dual-fired each through browser Pixel + Conversions API via server-side GTM on Stape. Deduplication verified in Events Manager with shared event IDs, and full advanced matching hashed and sent server-side. Result: every lead and booked call now reaches Meta with high match quality, even with ad blockers or iOS
A WooCommerce store was running Meta ads on browser-only pixel purchases lost to ad blockers and iOS, weak match quality. I built full-funnel server-side tracking via GTM on Stape: PageView, ViewContent, AddToCart, InitiateCheckout, and Purchase, each dual-fired from browser Pixel + CAPI with shared event IDs. Deduplication verified in Events Manager - every event fires exactly once. Purchase sends complete data: value, currency, order ID, product contents, plus hashed email, phone, name, address, city, ZIP for advanced matching.
A Shopify store (botanical skincare brand) was running Google Ads and Meta campaigns on broken tracking. Audit found: purchase conversion imported from GA4 instead of a native Google Ads tag, 5 events (Add to Cart, Page View, First Visit) wrongly set as Primary conversions inflating numbers and misleading Smart Bidding, and Meta AddToCart/InitiateCheckout double-firing. I rebuilt the Google Ads purchase tag natively, restructured Primary/Secondary actions, fixed Meta deduplication, and verified every event live. Result: clean purchase signals on both platforms, ready to scale.
Expert-led delivery
Analytics Rush is led by Tuhin Sarwar, a Senior MarTech Engineer and attribution, conversion tracking, and server-side tracking specialist.
Client proof
Upload each complete marketplace review with the direct Testimonial image uploader. The image stays uncropped and can link to the public review.
Analytics Rush Blog
Technical articles on GA4, GTM, server-side tracking, ecommerce, consent, BigQuery, Mixpanel, and Amplitude.
Google Ads caps keyword uploads at 5,000 at a time. If you’re working from a merged export — Search Console, Keyword Planner, a competitor scrape — you’ll routinely have lists two or three times that size, and pasting the whole thing in just fails. Keyword Chunker splits a list into blocks of 5,000 and gives […]
Read articleGTM Container Auditor — AnalyticsRush AnalyticsRush/ Auditor GTM Container Auditor Drop in a Google Tag Manager container export and get a complete audit — composition, detected IDs, a health score, and prioritized findings you can act on. Analyzed entirely in your browser — nothing is uploaded. Drop your GTM container JSON here or click to […]
Read articleA B2B client came to me frustrated that “every demo booking says it came from Calendly.” Their sales team was closing deals from these bookings, but in GA4 the source was always calendly.com / referral — not the Google Ads click or the organic search that actually drove the person to the site. They were […]
Read articleI’ve lost count of how many server-side containers I’ve deployed across these platforms — Shopify DTC brands on Stape, EU clients on Taggrs, a spa group that needed French data residency, WooCommerce stores where I hosted on raw Cloud Run because the budget demanded it. And the single most common question I get, from clients […]
Read articleA Shopify client came to me convinced their Meta CAPI setup was “done.” Their previous developer had installed a Conversions API tag, purchases were flowing, everyone was happy. Then their ROAS quietly slid for two months and nobody could explain it. The first thing I checked wasn’t the tag. It was their Event Match Quality […]
Read articleBook a meeting
Book a focused call to discuss your platform, tracking problem, and the next practical step.
Start a project
Tell me what is broken, what you want to measure, or which platforms need to work together.